About me
I'm a Product Designer with 15+ years of combined experience in design, content strategy, and information architecture.
About me
I started my career designing content systems and simplifying complex technical communication. Over time, I moved into product design, where I shape the full experience, not just what it says, but how it works, scales, and supports people in their daily workflows.
I understand how users think, how systems scale, and how to make complexity feel simple.
I have a deep understanding of how users think, how systems behave, and how to turn complicated processes into intuitive interactions.
I’m a Product Designer with 15+ years of combined experience across product design, content strategy, UX writing, and information architecture.
I started my career designing content systems and simplifying complex technical communication. Over time, I moved into product design, where I shape the full experience, not just what it says, but how it works, scales, and supports people in their daily workflows.
MY APPROACH
Research the problem.
Design the solution.
Choose the right words.
Measure what matters.
RIGHT NOW
Working on
RIGHT NOW
Designing platform experiences for complex B2B workflows at enterprise scale
Working on
Designing platform experiences for complex B2B workflows at enterprise scale
Studying
Cognitive load optimization, design strategy, AI products, product management, and live coding
Based in
Stockholm, Sweden
Exploring
How AI tools can enhance human-centered design processes.
SKILLS & EXPERTISE
Product design
User research
Interface design
Prototyping
Design systems
Information architecture
Content design
Content strategy
UX writing
Localization
Taxonomy
Tone of voice
Style guides
Collaboration
Cross-functional teams
Technical implementation
Performance metrics
Specialization
SaaS
B2B
Workflow optimization
Product design
Content design
SKILLS & EXPERTISE
Product design
User research
Interaction design
Information architecture
Prototyping
Workflow design
Product strategy
Content design
UX writing
Content strategy
Tone of voice
Microcopy
Localization
Taxonomy
Collaboration
Cross-functional teams
Stakeholder alignment
Decision frameworks
Technical implementation
Performance metrics
Specialization
SaaS
0→1 workflows
Complex systems
Enterprise UX
Content-driven design
FAQ
How do you collaborate with engineering teams?
How do you handle projects with unclear requirements?
How do you balance business goals with user needs?
How do you measure the success of your designs?
How do you collaborate with engineering teams?
How do you handle projects with unclear requirements?
How do you balance business goals with user needs?
How do you measure the success of your designs?
How do you collaborate with engineering teams?
How do you handle projects with unclear requirements?
How do you balance business goals with user needs?
How do you measure the success of your designs?
FAQ
Designed and built by me